The award ceremony was preceded by the round table "Against the Wind: Reinventing Oneself in Times of Crisis", co-organized by the PGiF, which was a discussion between young managers on the key ideas of the IMPULSA Forum 2011.

 In attendance at the event were H.R.H. the Prince of Asturias and of Girona; the Spanish Minister of Science and Innovation, the Exc. Ms. Cristina Garmendia, and the Vice-President of the Government of Catalonia, the Hon. Ms. Joana Ortega.

The prizes were awarded on November 28 at the Palau de Congressos de Catalunya -the Catalonia Conference Center- in Barcelona.